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We are delighted to welcome you to our podcast. Our industry has faced so many challenges over the past few months and here at APPI HQ we have seen a large increase in the demand for guidance, advice and general information about this amazing industry we all work in. Hence the name – Pilates 101. This is all about you guys, your questions, your ideas and your wants and needs – so please send in feedback, questions and let us know who you really want to hear from and we will do our best to deliver this to you. We hope you enjoy the first two episodes below and as we progress and improve we will move the podcast across to the usual apple and android services you are all used to. The general format will be based on updates from around the globe, interviews with industry leaders, equipment reviews, movement analysis and opinions on different Pilates movements, questions and answers from you and additional movement based content around making us the best teachers we can be. We hope you enjoy it! APPI Health Group
Episodes
Wednesday Jul 06, 2022
Pilates 101 - Episode 24 - How to Monetise Social Media for Pilates Classes
Wednesday Jul 06, 2022
Wednesday Jul 06, 2022
In this episode APPI’s co-founder, Glenn Withers is joined by Pilates Instructor and Marketing expert, Lee Morgan . With Lee bringing his many years of experience in the Pilates industry as an instructor, business owner and marketing consultant, Glenn joins Lee to talk about how you can use social media to its full advantage, attracting brand new clients as well as retaining your existing ones too.
The aim of this podcast is to give you a practical insight into how to manage social media to benefit your business. With so many updates, changes in algorithm and so much competition out there, it can be overwhelming and difficult to stand out. We could not agree more with what Lee said in this episode: “Social Media changes like the English weather”.
How much time you should spend on creating content? Which platform is best to use? How many times should you post? Does knowing your audience really matter? What’s the first step you should take? Lee reveals in detail the answers to these questions and many more.
We hope you enjoy this episode and if you have any questions, please don’t hesitate to connect with Lee on Facebook or drop us a message. If you would like to be part of the wider APPI community, please join our Support Group on Facebook.
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